![]() ![]() ![]() This could be because the information is novel or you want to drive home its importance. While it’s standard practice to list all sources at the bottom of an infographic or underneath a chart or graph, in some cases, you’ll want to reference the source directly in the text. Return to Table of Contents How do you do in-text citations on an infographic? Longer, more complex infographics will typically include more than one source, like the one below. ![]() In some cases, like the one above, the information comes from a single source. That said, a good rule of thumb is that if you take a specific piece of information from the Internet, particularly a statistic or full data set, you should copy and paste the URL where readers can find that information, most often at the bottom of your infographic in a section or line labeled “Source” or “Sources,” depending on how many resources you used. Those methods should also be used to cite the sources you use in your infographic, and depending on which style guide you use, the general advice below may not apply to you. There’s no one way to cite the sources you’ve used to create your infographic, and later we’ll explore the different ways style guides recommend citing infographics in other works. Return to Table of Contents How to cite sources on an infographic For a piece like the one below, that means including a link to the survey data upon which the infographic was based. Similarly, infographics that rely on purely internal sources, such as those listed earlier, should reference the methodology. For example, this infographic on the “Game of Thrones” TV show uses as its source material the program itself, and the methodology for generating the data is detailed in the introduction. Some infographics may be informed by internal research of something external. The infographic below covers a sensitive subject-racial inequity in America-and even though it isn’t really making a bold claim, the information sources for all charts used are listed directly below the images so readers don’t have to bounce around to find the original source. ![]() This is particularly important when you’re making a bold or potentially controversial statement. Merriam-Webster is such a trusted source that one of its two names is the generic definition of a dictionary (Webster’s.)Īnother reason to cite sources in your infographics is that it can prevent users from challenging the conclusions you’ve reached. In this single-sourced example, the resource-Merriam-Webster-is the final word on, well, words. This infographic, for example, shares information that could be seen as common knowledge, but by including a reference to the original source of the information, it automatically appears more authoritative. Why? You want your audience to believe you, so by being upfront about where you got your information, you begin to build credibility with the people you want to read your content. That could include:Ĭommon knowledge information doesn’t need to be cited, but if you use any outside piece of data, any facts or any other content that doesn’t fall into the common knowledge bucket, you should properly cite the source in your infographic. One big exception is in the case of infographics that rely entirely on internal data. In most cases, your infographics should have at least one link or reference to the source of your information, data, facts or other analysis. If you’ve done your due diligence in developing the data for your infographic, you’ll probably have consulted many data sources, and listing those sources is part of making a good infographic.Īlso read: The Ultimate Infographic Design Guide: 13 Tricks For Better Designs
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